Behind the Brand: Ebisu & Co. Stationary Brand for Self-Care
Yasbek Arellano- Oct 8, 2024
- 3 min read
Updated: Apr 15
A Journey Towards Wellbeing and Purpose.
From personal struggles to purposeful creation.
Greetings, dear friend. I'm Yasbek Ebisu Arellano – a mother, a wife, and someone who has always embraced the beauty of diverse paths. My life's tapestry has been woven with threads of creativity, from the dynamic world of hotel marketing and the comforting aroma of a baking business to the satisfying transformation of home renovations, and now, the blossoming of this heartfelt endeavor, Ebisu & Co. This brand wasn't a sudden spark of inspiration; it gently unfurled from the fertile ground of personal healing and profound growth.
Just as the diverse threads of my own life have converged to weave the fabric of Ebisu & Co., so too does this brand emerge as a guiding thread for your personal journey.
The genesis of Ebisu & Co. lies within my own heartfelt quest for mental well-being. Following a year of insightful therapy, the courageous step of leaving my job, a soul-nurturing solo journey, and a restorative wellness retreat, a sense of readiness bloomed within me to cultivate a brand that could offer genuine support and spark inspiration in others. During this pivotal time, I delved into various tools and techniques to bring clarity to my thoughts and visions. It was through this very process of self-discovery and organization that the essence of
Ebisu & Co. began to crystallize.
It became clear to me that in our fast-paced world, so many individuals grapple with the weight of burnout, the shadows of depression, and the grip of anxiety, yearning for pathways to navigate these struggles and realize their aspirations. My vision was to craft a collection of planners and journals that transcended mere aesthetic appeal. I envisioned them as companions – tangible tools empowering individuals to consciously prioritize their mental well-being, thoughtfully define their goals, and bravely navigate life's inevitable obstacles.
A brand designed to support your journey
At its heart, Ebisu & Co. is a brand rooted in a deep understanding of the vital role self-care and personal growth play in a fulfilling life.
Our thoughtfully designed products aim to offer both the steadfast support and gentle inspiration you need to:
Prioritize your mental health:
Our planners and journals are crafted to help you cultivate mindfulness, gently ease the burdens of stress, and nurture your overall well-being from the inside out.
Chart your course and bring your aspirations to life: Our tools provide the clarity to define your true priorities, the space to mindfully track your progress, and the gentle encouragement to sustain your motivation.
Navigate life's currents with resilience: Our products offer grounded strategies to navigate obstacles and cultivate an inner wellspring of resilience.
Live a life with intention,
Creating a life of purpose
To live with intention is to infuse our choices with awareness and deliberation. It is about harmonizing our actions with our deepest values and cherished goals, making mindful decisions that nurture our holistic well-being. To cultivate a life rich in purpose is to discover profound meaning and genuine satisfaction in our endeavors. It involves listening to the whispers of our passions, courageously pursuing our dreams, and leaving a positive ripple in the world around us. At Ebisu & Co., we hold the belief that embracing a life of intention and nurturing a life of purpose are fundamental to experiencing enduring happiness and profound fulfillment. Our products are thoughtfully crafted to accompany you on this transformative journey, providing the essential tools and resources you need to:
Deepen your connection with your inner wisdom:
Reflect upon your core values, ignite your passions, and clarify your aspirations.
Articulate intentions that resonate deeply:
Clearly define the outcomes you seek and thoughtfully craft a roadmap to bring them into being.
Take inspired action:
Make mindful choices that harmonize with your deeply held values and aspirations.
Be part of the journey
While the precise moment of our official launch is still gently taking shape, we warmly invite you to become a part of this inspiring adventure now. Explore our initial offerings and discover the very tools designed to help you prioritize your well-being and consciously cultivate a life you truly cherish. Stay connected for upcoming news and be among the first to embrace the experience of Ebisu & Co.
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